How’s the Market?
It’s a question we are answering every day, but once a year we have to take a step back and look at the big picture. Welcome to our latest edition of the Wine Country Real Estate Market Guide.


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Download PDF


Download PDF


Download PDF

Most prospective buyers make their decisions based on the emotional reactions they form upon first seeing your home. In fact, seasoned real estate professionals will tell you that even the smallest detail can be an important deciding factor, especially in a competitive market. The key to getting a buyer interested in your home — and getting them to place an offer that reflects its top value — is helping that prospective buyer feel comfortable while viewing your property. You want them to establish a connection from the moment they drive up to your home. And once they’ve viewed the inside, you want them to see themselves living comfortably in it.

Too many home sellers underestimate the power of this emotional response. As a result, they see competing homes down the street get the “Just-Sold” signs, while their own real estate investment languishes on the market, not getting offers worthy of its value. How can you avoid having this happen to you? Read on.